They just want to pitch something or they want you to see their own posts for higher reach across the social network (if you engage with their posts, then a part of your network might see that post, too). Here’s why: people who send random connection requests generally don’t care about you, your needs, or your interests. It’s one of the underrated LinkedIn best practices to follow and pays off with a higher-quality network in the long run. Which option should you choose? While my own practices sit somewhere between both schools of thought, I’d advise leaning toward keeping a network of people you know. They believe you should only accept connection requests from people that you know. People on the other side of the spectrum advocate for tighter control on your digital network. Some consider the whole point of LinkedIn to add connections that they don’t know, arguing that they can’t grow their network without new connections. There’s pretty widespread disagreement on open networking. It works! Search for hashtags on LinkedIn to get more relevant discussions in your newsfeed and you’ll have even more opportunities to gain visibility through casual commenting. Tag people, share media, thoughts, or even just poll your network. After you get into the rhythm of regular comments, you can start to make your own posts. More awareness about your name is always a good thing during a job search.Ĭommenting on other people’s posts is the place to start. That’s a pretty easy return on investment for 5-6 minutes of time out of your week! If you’re lucky, you’ll even get people following you once in a while.īeing seen to engage increases the raw amount of people who encounter you online, and a given per cent of those people will click on your profile out of curiosity or out of need. Having just made 2-3 comments over the course of the week before I wrote this post, my profile views increased by 250% over the previous week. Activity draws attention, put simply, which is why this is one of the best LinkedIn best practices. Speaking as a search engine optimization specialist, it’s important for your name to occupy digital real estate-especially if you want to improve your personal brand later on in your career.Įngage with industry leaders consistentlyĪfter optimizing your profile, public engagement is the best way to increase your LinkedIn impressions. Reason #4 is probably the most underrated parts of giving your LinkedIn profile a makeover, but it’s also one of the most important. URLs containing your name are more likely to appear in Google searches.Vanity URLs with your name are easier to remember off-hand.Shorter vanity URLs are easier to remember.Vanity URLs look clean and professional, especially on a resume.It’s a subtle but effective LinkedIn best practice that can have a big impact in the little moments when job gatekeepers are evaluating you. Memorable LinkedIn profiles have customized vanity URLs. LinkedIn headlines for the unemployed that actually work.LinkedIn headlines for students that don’t sound desperate.Remember to to write a killer headline to improve the click-through rate to your profile as well. You can still see the total number of profile views earned over the last 90 days, but you can’t pinpoint the days when they happened. Unfortunately, the network has reduced our ability to track profile views over time without paying for a premium subscription, which is comically overpriced for young professionals. It’s totally worth touching up your profile to get more raw visibility. More to the point, improving your LinkedIn score with an all-star profile boosts your visibility when hiring managers and recruiters search the network for new employees. From the hiring manager’s perspective this looks lazy and digitally unkempt. You’d be amazed at how many people let their profile sit unfinished. It pays to look professional and presentable before you enter people’s orbits! That’s why it’s worth learning LinkedIn’s best practices before you start firing off posts and comments from the hip. Even experienced users forget themselves now and again, and it can be detrimental to your personal brand. Welcome to LinkedIn! Plenty of people use the platform, but not everyone is clear on what’s acceptable and what earns awkward digital side glances.
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